Crosscall

The launch of CORE by Crosscall:
a fresh visual universe for a range of products aimed at professionals working outdoors

Context

CROSSCALL, the creator of the outdoor mobile technology market, specialises in durable, waterproof mobile phones and smartphones with extra-long battery life. The brand’s products are specially designed for the hostile and unpredictable conditions encountered by athletes and professionals in the field. In anticipation of the launch of its new CORE range for outdoor pros, CROSSCALL asked NŌBL to develop an animated graphic language showcasing the unique features of these new devices.

Solution

Technicity, Durability & Design: these are the values that inspired the animated identity created by NŌBL for the new range by CORE.

Action shots of the devices in use (featuring outdoor athletes and professionals), macro shots created in the studio, typography and 3D elements are blended together to highlight both the technical capabilities and aesthetic design of this new range.

It is all then carefully assembled into modular compositions. The result is a universal visual language that serves to differentiate the brand and reinforce its image of reliability.