Spotify

Launching Spotify’s
“Same but different” campaign

Context

For a number of years, Spotify has been the world’s leading music streaming service. It attracts a vast number of simultaneous users and, in doing so, connects a broad range of people. This observation forms the starting point for the creation of Spotify’s new campaign.

Solution

At any given moment, complete strangers are listening to the same songs and podcasts on Spotify. Designed by Psyop, the animated advert shows characters from very different backgrounds going about their daily lives. Without even knowing it, their days are soundtracked by the same musical inspirations or podcasts. NŌBL was commissioned to produce the film, which will be broadcast worldwide on television and via social networks.